Un Bolillo is a fast food restaurant located in Monterrey, Mexico, specializing in traditional Mexican tortas. They are distinguished by their homemade stews "street style" and their special sauces, making it a unique explosion of flavors.
The development of the logo comes from the combination of the number 'one' and the word 'Bolillo' (bread roll) to create a simple yet creative image. The abstract textures of the identity that we created, were based on the simulation of water, flour, seeds, and other commonly used ingredients in the kitchen. Finally, the colors white, black, and yellow chosen for the identity along with the customized iconography make Un Bolillo a unique, fun, and dynamic brand.