Brand redesign.
Sleepyheads is a platform dedicated to training methods with personalized sleep coaching plans for parents focused on improving their family wellbeing.
For the redesign, a professional yet playful brand was created, achieving not only something that could draw the parent's attention to the importance of the training plans but also remaining simple and cute like the essence of a baby sleeping. This balance was achieved with the combination of serif + script typefaces for the logotype, the use of an abstract emblem that refers to the different stages of a sleeping infant, and a color palette in shades of grey and light pink.