Brand redesign.
Positioned as one of the leading printing companies in the country, Coimpreso offers printing and packaging design solutions with innovative ideas and excellent quality materials.
The redesign aimed to captivate the existing market with an updated, fresh image. The concept represents the printing process and the creation of the packages itself, and we achieved that by implementing a few changes to the letters "O" in both the Coimpreso and Coimpack logos. The 'O' as a drop of ink represents Coimpreso, and the 'O' as a square for packages represents Coimpack. Finally, the use of green and orange contrasted with the color blue creates a striking, yet formal identity.