Brand redesign.
Virikuta is a recreational park with more than 20 years of service, located in La Huasteca, Nuevo Leon, Mexico. For its 20th anniversary, they seek to refresh its branding with a more "appealing" look to reach a new younger audience.
The concept stems from our client's appreciation of the Austrian painter Friedensreich Hundertwasser. Based on this, a very colorful and striking identity was created from the abstraction of several of the artist's works, creating a new composition of patterns, shapes, and colors for the identity.