Casual clothing for young girls, purposley made with trendy colorful designs to empower and strengthen their self-esteem. For the name Bombow, we played with the nickname 'Bombón' or marshmellow in spanish, also a word of endearment and affection that our client uses with her daughter on a daily basis. We held on to that special element and mixed it with the word 'Bow' to portray the girly side of her daughter.

The identity, was also designed with the intention of becoming inclusive to all tastes and ideas, therefore we created an extensive set of iconography, from robots to crowns and hearts, and to take the brand to more than just packaging, we took advantage of the iconography and created a dual-use item, such as the clothing labels, where one or several of these icons are included as stickers to be used and collected in their own creative way.

Ft. Collateral