Brand redesign.
The best ecotourism hotel in Nuevo León, Mexico. La Posada opens its doors to all those who want to admire majestic landscapes, do outdoor activities, and enjoy the nature that surrounds them.
For the redesign, a modern and fresh look was created to fit with the essence of the place, targeting those wanting to reconnect with nature. We created a shield as an emblem with the initials of 'La Posada' and a rock-climber to keep the focus on one of their most popular activities there. The concept of freedom in nature can also be seen in their unique iconography, created by freehand movements that intend to contrast with the black, white, brown and green tones of their color pallet.